Greek Tourism Balances a Thin Line

Forecasts revised downward in view of new pandemic wave; clearer picture expected by end-July.

Amid yet another downward revision of forecasts for this year’s revenues, tourism operators are also adapting, in view of a new fourth wave of the coronavirus pandemic, driven by the highly contagious Delta variant.

Indeed, the resurgence of the pandemic may lead to a review of Greek policy toward inbound tourism and, even more likely, European policy.

It is nonetheless hard to chart a clear course for tourism before the end of July, when both the results of the latest epidemiological spike and the progress of vaccinations are assessed.

What is clear, however, is that the goal set earlier this year to recover 50% of tourism activity in 2019 (about 9.1 billion euros) is now considered by tourism market officials to be unattainable.

On a brighter note, Britain announced that from July 19 its vaccinated citizens will be able to visit countries on the amber list, such as Greece, without having to quarantine on their return.

If there are no changes to the decision, and as long as potential travelers are not put off by a worse