Israel-based Brown Hotels boutique hotel chain has expanded into the Greek market with three new hotels concepts: Brown Acropol, DAVE Red & Villa Brown Ermou.
Urban hotel collection Brown Hotels, has today announced the official launch of its first three properties in Athens, Greece, marking the third international location for the Tel Aviv-born hotel group.
Expanding into the Greek capital, Brown Hotels has opened three hotels in the heart of Athens. Brown Acropol, DAVE Red Athens and Villa Brown Ermou are the first of seven new properties by Brown Hotels set to open in Greece over the next two years, as the hotel group firmly establishes itself on the Greek market.
Brown Acropol is a 165 room-and-suite hotel on Athens’ Omonia Square. Originally built in 1976 and designed by Greek architect Emmanouil Vourekas, the same architect who designed the Hilton Hotel in Athens, the property has undergone renovations led by architect Dimitris Karabatakis of K Studios, Brown Acropol.
Having opened this July, DAVE Red Athens is the fourth property from Brown Hotels’ affordable urban collection following DAVE Gordon, DAVE Levinsky and DAVE Downtown in Tel Aviv. Situated on the opposite side of Omonia Square just a stone's throw away from Brown Acropol, DAVE Red Athens has 87 rooms.
Villa Brown Ermou which opened mid-May, nestled in the Plaka neighborhood, offers 51 rooms and suites.
We believe that Athens is a destination on the rise, taking the opportunity to expand early into the market. Greece has much more to offer than just the islands – Athens has a vibrant art, cultural and nightlife scene and we’re excited to play a part in the revival of the city. Having partnered with many local talents such as architects, designers, chefs and mixologists, we’re proud to be involved with cultivating the creative community in Athens.
Leon Avigad, founder of Brown Hotels
Expanding its property portfolio further, Brown Hotels seeks to open four additional hotels in Athens by 2023. Brown Hotels will open Lighthouse Athens, Brown Spices and Theodore Athens, and additional properties in Thessaloniki, Cyprus, Corfu and beyond.